How it all started
The year was 2001 and having survived the Y2K, Dreamcoat started playing around with some video and design ideas…
We published a high school youth magazine titled, RAW and distributed 32000 copies quarterly to hundreds of High Schools and youth outlets throughout South Australia. The magazine gave us inroads into TV, with students given the opportunity to perform regular spots on Channel 7 NEWS titled, RAW 7 NEWS.
It was the production of these TV spots that encouraged us to take video seriously (cause that’s really what we loved doing) and 15 years later… we still love it!